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Hean Tat Keh, Ph.D.

Professor of Marketing

& Consumer Psychologist

郭贤达博士

市场营销学教授

及消费者心理学家

Books 书籍

There is no friend as loyal as a book ~ Ernest Hemingway

http://www.amazon.com/Services-Marketing-Asia-Second-Edition/dp/0131275372/

http://product.dangdang.com/20027905.html

http://www.books.com.tw/products/0010326407

http://www.amazon.com/Strategic-Asian-Marketing-Essential-Managers/dp/981244565X/

http://www.golden-book.com/booksinfo/52/527676.html

http://product.dangdang.com/9234183.html

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