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Curriculum Vitae 履历

 

We are not given a good life or a bad life. We are given a life. It's up to us to make it good or bad. ~Unknown

Biography

 

I am a Professor and Head (Chair) of the Department of Marketing at Monash University, Australia. My current research examines consumer well-being in the domains of responsible consumption, healthcare, DEI (diversity, equity and inclusion) and services marketing.

 

My research has been published in UTD journals such as Journal of Marketing, Journal of Consumer Research, and Journal of Marketing Research, and in FT50 journals such as Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of Business Ethics, Journal of Business Venturing, and Entrepreneurship Theory and Practice. 

 

In recognition of my research and teaching accomplishments, I have received both the ANZMAC Distinguished Marketing Researcher (2019) and ANZMAC Distinguished Marketing Educator (2018) awards. I have previously taught at the University of Queensland, Peking University, and the National University of Singapore.

 

I obtained my PhD at the University of Washington, Seattle, my MBA at the Hong Kong University of Science and Technology, and my BBA (Hons) from the University of Macau. 

Education

 

Research Interests

Consumer Well-being

Sustainable Consumption

Consumer Healthcare

Diversity, Equity and Inclusion

Services Marketing

 

Languages

English

Mandarin (普通话)

Hokkien (闽南语)

Cantonese (粤语)

Malay

Ph.D., University of Washington, Seattle (1998)

 

MBA, Hong Kong University of Science & Technology (1993)

 

BBA (Hons), University of East Asia, Macau (1989), renamed University of Macau in 1991.

Work Experience​
 

Monash Business School, Monash University

  • ​Professor of Marketing, 2013 - present

 

​UQ Business School, University of Queensland

  • ​Professor of Marketing, 2011 - 2013

 

​Guanghua School of Management, Peking University

  • ​Professor of Marketing, 2010 - 2012

  • Associate Professor of Marketing, 2004 - 2010

 

NUS Business School, National University of Singapore

  • ​Assistant Professor of Marketing, 1998 - 2004

 

The Wharf (Holdings) Limited, Hong Kong

  • ​Leasing Officer, 1990 - 1991

  • Executive Trainee, 1989 - 1990

Research Highlights

Teaching Highlights

  • 2018 ANZMAC Distinguished Marketing Educator of the Year Award.

  • Dean's Award for Teaching Excellence 2017, Monash Business School, Monash University.

  • Four ‘Purple Letters’ for outstanding teaching at Monash University (2016-2018).

  • Finalist for the 2016 MPA Supervisor of the Year at Monash University.

  • Voted Most Popular MBA Professor (MBA 最喜爱的老师) at Peking University for three consecutive years (2007-2009).

  • Outstanding Educator Award 2001, NUS Business School, National University of Singapore.

  • Conducted executive programs and consulted with blue-chip companies such as European Aeronautic Defense and Space Company, Glaxo Smith Kline (China), Samsung (China), SK Holdings, British Telecom, Dow Chemical, and China Merchants Bank.

Service Highlights

  • Associate Editor (Service Research) of Journal of Business Research. On the editorial boards of Australasian Marketing Journal, Frontiers of Business Research in China, and Asia Marketing Journal.

  • 2020 Invited talks at Deakin University and UTS (postponed due to COVID-19)

  • Overseas Study Program (Sabbatical) to visit overseas universities in March-April 2020 (cancelled due to COVID-19)

  • 2019 Invited talks at University of Sydney and Macquarie University

  • Visiting Professor, Macquarie University, September 2019.

  • Panel member for Australia-China Youth Dialogue (ACYD) (中澳青年对话) 2019 in Shanghai.

  • 2018 Invited talks at Beihang University and Monash University Malaysia

  • On the academic advisory board of the CMO Council.

  • Initiator and Organizer, Marketing Research Camp, Department of Marketing, Monash University (2015-present).

  • Recruitment panel member, Department of Marketing, Monash University (2017-present).

  • Teaching mentor, Department of Marketing, Monash University (2016-present).

  • Executive Committee, Department of Marketing, Monash University (2013-present).

  • Initiator and Organizer, Marketing Research Summit, UQ Business School, University of Queensland (2012-2013).

  • Academic Director, Doing Business in China Program, Guanghua School of Management, Peking University (2007-2010).

  • Deputy Head of Department, Guanghua School of Management, Peking University (2007-2010).

  • PhD program steering committee, Guanghua School of Management, Peking University (2005-2009).

Media & Impact

 

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